Featured Work

Feature on rideshare drivers for The Atlantic

Uber and Lyft's departure from Austin left a void for drivers and passengers. I examined how other rideshare startups are filling that void and why this could be good for everyone.

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Feature on sweatworking for FastCompany.com

Sweatworking lets active entrepreneurs and professionals combine exercise and networking. I pitched this workplace trend story to FastCompany.com, and the story has gotten tons of shares and comments on social media.

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Feature on bubble soccer company for Entrepreneur

I profiled two Michigan college kids who turned a fascination with bubble soccer into a booming business by renting out the bubble suits.

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I’m inspired by regular people making an impact in business or their communities. I love finding and telling untold stories of creative ideas and colorful personalities through profiles. My work has appeared in The Boston Globe, Barnard Magazine, Entrepreneur.com, Ozy.com, and Parade Magazine, among other places.

See below for select samples.

How a Couple of College Kids Turned a Silly Sport into a Booming Business

Inside the wacky world of bubble soccer and how two college kids from Michigan are cashing in.

Entrepreneur - Mar/16/2016

These Photos Could Change the Way You Look at Fruits and Vegetables

Seattle photographer Brittany Wright turns food scraps and farmers’ market produce into art.

Civil Eats - Jan/13/2016

The Man Who Uses Ugly Fruit to Make Us Stop Wasting Food

Why the quirky food waste activist behind @UglyFruitandVeg posts funny photos of misshapen carrots and bell peppers.

Ozy.com - Jun/09/2015

Street Books: The Library on a Cargo Trike

After learning that the homeless can’t borrow library books, this Portland woman resolved to bring books to them.

Momentum Magazine - Sep/09/2014

How a Chance Encounter on a Bus Inspired a Social Entrepreneur to Start Up

Q&A with Chase Adams, founder of Watsi, a nonprofit that raises funds to cover low-cost, high-impact medical treatments.

Entrepreneur.com - Jun/26/2013

The Unrepentant Advocate

Outspoken lawyer and federal judge Susan Gertner recounts her decades of legal work fighting for social justice.

Barnard Magazine - Mar/13/2013

Trading for Good

Local project Somerville Stock Exchange shares deeds that pay it forward in the community.

The Boston Globe - May/31/2012

The Only Time We Have Together is Right Now

Parade flew me to Chicago to cover the wedding of this beautiful couple–just two months before the 31-year-old groom lost his battle with cancer.

Parade Magazine - Nov/07/2010



Contact me to discuss your writing needs.




© Copyright 2016 Susan Johnston