Featured Work
Uber and Lyft's departure from Austin left a void for drivers and passengers. I examined how other rideshare startups are filling that void and why this could be good for everyone.
View ProjectSweatworking lets active entrepreneurs and professionals combine exercise and networking. I pitched this workplace trend story to FastCompany.com, and the story has gotten tons of shares and comments on social media.
View ProjectI profiled two Michigan college kids who turned a fascination with bubble soccer into a booming business by renting out the bubble suits.
View ProjectIn my copywriting work, I often collaborate with graphic designers or web developers to brainstorm creative concepts that pair images and text for maximum effect. I’ve also worked independently on projects based off a client’s creative brief. My copywriting experience has focused on nonprofits, retailers, and small businesses.
See below for select samples.
Nowadays, a professional-looking and sounding website is essential for large and small businesses. The best websites use simple, readable language to communicate your company's message (after all, your prospective customers are likely accessing your site on their phones). I've written short and long-form copy for a variety of company websites. I'm familiar with SEO best practices, but I write for humans before search engines.
Product descriptions and brochure copy is practically an art form unto itself. How do you capture the benefits of a designer shoe or a concert series and entice customers in just a few characters? I approach product descriptions almost like writing haiku. Ed Gandia interviewed me on his High-Income Business Writing Podcast about this writing niche.
In addition to website copy and product descriptions, I've written for a variety of other formats including press releases, donor communications, email newsletters, and more.