Featured Work

Feature on rideshare drivers for The Atlantic

Uber and Lyft's departure from Austin left a void for drivers and passengers. I examined how other rideshare startups are filling that void and why this could be good for everyone.

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Feature on sweatworking for FastCompany.com

Sweatworking lets active entrepreneurs and professionals combine exercise and networking. I pitched this workplace trend story to FastCompany.com, and the story has gotten tons of shares and comments on social media.

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Feature on bubble soccer company for Entrepreneur

I profiled two Michigan college kids who turned a fascination with bubble soccer into a booming business by renting out the bubble suits.

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My articles on small business and entrepreneurship have appeared in publications including The Atlantic’s CityLab, The Boston Globe, Entrepreneur.com, and OpenForum.com. I’ve also written for trade magazines including Cheers Magazine, Dance Retailer News, Fresh Cup Magazine, and Pizza Today.

Over the course of my reporting, I’ve interviewed successful tech entrepreneurs, CEOs, business professors, best-selling authors, and many others, covering everything from crowdfunding a startup to creating mobile apps.

See below for select samples.

Amidst the Pandemic, Bookstores Try Novel Marketing Ideas

Three indie bookstores share how they’re keeping sales up and connecting with their communities.

Workest - Jul/04/2020

Could "Social Justice Benefits" Be The Newest Employment Trend?

Some companies are recognizing employees' social consciences with paid time off for political involvement.

FastCompany.com - Apr/20/2017

A World Without Uber

How rideshare startups are filling the void left by Uber and Lyft's departure from Austin.

The Atlantic - Jun/16/2016

White Knight Takes Black Coffee

Coffee shops across North America keep patrons entertained with board games.

Fresh Cup Magazine - May/26/2015

Crowdfunding for Startup Capital — And Market Intel

How entrepreneurs use Kickstarter and other crowdfunding platforms to gain valuable market insights.

Entrepreneur.com - Dec/12/2012

Harvard Grads Turn Gym Business Model on its Head

Using using behavioral economics, this startup hopes to motivate users to hit the gym.

The Boston Globe - Jan/24/2011

Contact me to discuss your writing needs.

© Copyright 2017 Susan Johnston